It is a matter of fact that small business owners are trying their best to market their business online. Have you ever wondered how online marketing strategies are going to help them? The intelligent business owners are well aware of their limitations. They are already late to the party – the big boys are in charge with their widespread presence and seemingly limitless access to crates of cash. Thinking out of the box is the only strategy left to them and hence, it is of no wonder that most of them are seeking the help of online marketing campaigns.
Keeping the Competition Away Using Online Marketing
Thankfully, there are ways with the help of which the small business owners can take the competition head on. Carving a place out for yourself is easy when applying the correct marketing strategies. However, it is foolhardy to place undue importance on online marketing without even knowing the appropriate steps required to execute it properly. Building a successful online marketing campaign may appear surprisingly easy. However, you will have to wade through hordes of issues before achieving that top spot – while keeping the competition away by a very far and wide margin!
Reworking the Marketing Strategies to Make It More Sustainable
Sustainable online marketing is not a myth anymore. It is true that the engineers working for search engine companies are trying their very best to outwit the modern day SEO professionals. The best marketing campaign will allow a one-man business operation to take down multi-national corporations. However, getting the online marketing campaign on the target is not easy. By all probabilities, you will have to keep on reworking on the existing strategies until you hit that sweet spot. In fact, this is one of the primary reasons small business owners’ love online marketing – the niche will allow them to experiment with various strategies using the appropriate tools.
Making the Best Use of the Cash Resources
Those of you who own and operate small businesses must always stay in touch with the reality. The cash resources that are available at your disposal happen to be frugal in comparison with the rest of the competition. You may have to work out the magic with all the limited resources available at your end. One of the best aspects of online marketing is the fact that you can undertake it by expending minimal amounts. Quality service providers exist and they ask reasonable amounts for the underlying efforts taken by the team to improve the online presence of your small business.
Utilizing Social Networking Websites
An online marketing effort is only going to be incomplete if you are going to ignore social media websites. The advantages of utilizing these portals are many – you will get to interact with a wider global audience. Besides, you can also establish direct lines of communication with your prospective customers. Avoid clinging on to the age-old paradigms while indulging in any kind of social media marketing. For instance, it is not necessary for you to be a well-acknowledged expert to gain prominence in these websites. Something as trivial as creating a Facebook page for your small business is more than ample to bring about the desired set of changes.
The Usefulness of Twitter and Facebook
Twitter is another social media website that you can check out. Create a Twitter account for the product or service that you are planning to popularize online. Ensure that you post tweets regular via this account. Make it a point to list out special offers through the same service too. Ensure that the fans and followers of the account do not include automated bots programmed to spam in this network. We can apply the same set of strategies to the earlier mentioned Facebook page too. Keep your fans interested in the page and news will begin to flow through the online world.
Being an Expert Blogger
At the same time, try to set up a blog that can highlight the benefits of the product or service that you are selling via your small business operation. Keep on posting informative content on this blog – let the others know that you an expert in that particular niche. What are the other advantages of having a separate blog for your small business? If the content posted on the blog is informative enough, people will begin to post their comment as feedback. You can initiate meaningful conversations with these commentators.
Posting Helpful Videos Online
Never try to underestimate the importance of posting videos on websites such as YouTube. Let the major corporations spend millions for precious advertisements on the national television. You can bring about the same set of benefits in a much more cost effective manner by posting informative videos on YouTube. Being camera shy is not going to help you by any means. Hence, boldly highlight some of the best attributes of the product or service dealt by your business operation. People love to sit and watch how-to videos and hence, ensure the presence of such videos on your YouTube channel. Please ask the viewers to subscribe to the channel; why pay for YouTube subscribers and comments when you can get the same by posting quality video content online!
Email Marketing Works Even Now
Email marketing is still effective during these times although you may come across elaborate pieces of articles suggesting otherwise. The rapid growth of email marketing companies itself is a testimonial to the fact that this particular online marketing strategy works. Offer those who are spending time on your website to opt-in for regular email newsletters. These newsletters will enable them to get a glimpse of the posts without actually visiting the website. Once again, quality matters; more and more people are going to sign up if you offer them valuable information via email newsletters. Online Marketing Is a Low Cost but Effective Venture
As mentioned before, search engine optimization is one of the best weapons available in the arsenal of any hardworking small business owner. The low operations cost of this particular paradigm can bring about profound changes to your future financial scope. Expecting the win the very first time is foolhardy; you may have to keep on reworking the strategies to achieve the desired results. This continuous learning process will only ultimately work out in a beneficial manner for you as well as your customers. Let us know how SEO had helped your small business.
RankExperts provides affordable, unmatched service and delivery on quality because we specialize in SEO (Search engine optimization) and quality link building. We focus on setting up high authority one-way backlinks for your site and maintaining it through your submissions or orders of 100% fresh and unique quality contents which are distributed to our exclusive network of sites. Our in-house SEO specialists and link builders are at your service for any general or specific queries. Although Houston, Texas is where our main hub is located it hasn’t stopped us from being competitive in the different local states and in the global market. Not only do we deliver high qualities you can expect from a US based company and its services but also our rates are at its most affordable.
Manage and Monitor Your Site with RankExperts
What set us apart from our competitors is that we don’t just generate reports about your page ranking instead we provide flexibility and independence by allowing you to manage and track relevant data which are presented in your RankExperts dashboard. We prefer that you utilize the features and tools implemented that allows you to monitor and manage your website through Top keywords by search engine rankings, Most improved keywords by rankings, Page Rank Distribution and Indexing rate chart. Further, your website can make use of the core values of RankExperts services as follows:
- Allows its users to submit fresh, unique and quality contents
- Exclusive network of sites used for distribution of your quality articles
- Gain extremely high page rank authority and trust level for your website
At RankExperts we put emphasis on quality especially when it comes to outsource link building but what makes us even better than other SEO companies is that our packages are wallet-friendly. Our subscription-based system gives our users enough breathing room without sacrificing quality. Apart from our basic packages our link building services also comes packed with more features which will allow not just small start-up businesses but webmasters as well the chance to target choice keywords efficiently and drive increased site traffic and ultimately optimized ranking. Note however, that the quality of your content is just as important as the quality of your site’s backlinks.
Choosing Your SEO and Link Building Service Provider
RankExperts is an authority in SEO service and link building because of the key features of our service that has a huge impact to your site like exclusive network of sites we use and the way we build quality links to your sites. We ensure that it’s highly competitive and of top quality as what you would expect from a US based company like RankExperts. Unlike our competitors we don’t use spammy links as we believe it does nothing in strengthening your backlinks. And because of this reason alone RankExperts is a better SEO company than most SEO company in India who’s very much notorious for their spammy links which has increased tenfold. Why choose RankExperts? Not only do we hand-pick our best sites we have a very powerful backlink building strategies for the strongest authority and page ranks along with 100% fresh and unique hand written contents for every backlink we create. In addition, major search ranking improvement is experienced by over 95% of our users during their free trial alone.
Quality content is essential in building links for your website. It’s basically the information you present in your website that users would love to read that will ultimately drive traffic as well as advance your page ranking. RankExperts is the best practical choice when getting an SEO article writing services for your site. Our core value of services includes providing exceptionally high page ranks uplifting your website’s authority and trust level, you can submit quality articles with keywords of your choice (individual set or multiple set of keywords) and article distribution using our private owner network of sites.
You can take the full, 15-day free trial of our services which includes Quality Link Building and you can also submit up to 10 free articles. This means that you can submit 5 unique and fresh articles to us while the other 5 articles, we will be writing for you to be able to build the backlinks for your site which will be distributed to our exclusive network of sites within the given trial period. Make sure to maximize your 10 free articles in order to get 10 backlinks because each article will be used only once as 1 backlink for your site. And even after your subscription ends or is withdrawn we at RankExperts will not take down these indexed links as it will be permanent on our network.
Achieve Top Search Engine Rankings
At RankExperts we specialize in SEO (search engine optimization) and quality link building at an affordable rate catering to start-up, big businesses and webmasters. With our hub based in Houston, Texas as a quality link building company we are not limited to our geographic location because you can still utilize our services from anywhere in the globe. SEO and quality link building will boost and further strengthen your website’s efficiency through our high PR article directories with RankExperts by these options:
- 25 High PR directories manually submitted with one unique Ezine article
- 50 High PR directories manually submitted with two unique Ezine articles
Quality Website Content
During your subscription with RankExperts you will learn how to manage and monitor your page rank. This is best utilized as you continue to submit fresh and unique articles coupled with inserting targeted keywords of your choice. Should you not be able to write your own articles to be posted then you can order your articles from us at RankExperts, for a minimum of 150-word article where you can provide your chosen targeted keywords. Your unique contents should be of quality otherwise the backlinks created will not suffice. Our SEO article writing services include options like:
- 150 word article (4 credits)
- 350 word article (8.5 credits)
- 550 word article (10.5 credits)
Quality web content is equally crucial with the other marketing services you get from us such as onsite optimization, Monthly management and its High PR article directories. It’s the basis of your data used to setup up your campaign properly in order to reflect page rank distribution details and indexing rate accurately. Your control panel will include comprehensive details like the number of submitted posts, optimized keywords performance, Backlinks status, page ranking performance and real-time statistics. You will also be allowed access to your link building projects as well as direct monitoring on your progress.
So now you have submitted your posts and most of them have been indexed. Some of you may have seen results from your dashboard and watched the search engine ranking start improving. AWESOME, isn’t it. Now the question is: “How do I make sure my ranking positions will stay there?” While we encourage our users to always submit fresh contents on a regular basis to help feeding fresh backlinks to your site, some users may have spent countless of hours to create their own contents while others may spent their hard earned money outsource these articles, it doesn’t matter which category you are falling under you definitely want to maximize the potential of these contents and the efforts you are putting into. Remember you worked so hard to create these articles and now they are becoming your backlinks, it’s time to further strengthen your existing backlinks.
Hmm…sounds good and all, but how? The latest Google panda updates have clearly proven that social media have gained their popularities drastically over the past 12 months. Why? Well to start off social votes often requires REAL PEOPLE INTERACTION, votes often submitted by real online users with real interests in your product and services. By boosting your backlinks with Social votes, it further strengthens and increases the link’s popularity, legitimacy and authority thus helping you to stablize your overall search ranking positions.
Well enough of the texts, here comes the fun part. RankExperts is now offering social media votes package on every single post you have submitted, meaning each of your post will now be voted by real people with real interest, take a look what each post will receive:
- 15 FB likes
- 15 FB share
- 10 Tweets
- 5 Retweets
- 5 #Tag Tweets
- 5 Digg Votes
- 5 Google +
- 5 sound cloud
- 5 stumble upon
How do I order?
If you have submitted 100 articles this month and would like to boost all 100 posts with social votes, make sure to select 100 from the drop down menu (volume) and the cost of social votes package for each post is 3 credits.
For example if you order social votes on all 100 articles/posts: That would be a combined of 1500 facebook likes, 1500 facebook shares, 500 Tweets, 500 Retweets, 500 #Tag Tweets, 500 Pinterest ,500 Digg Votes, 500 Google + ,500 sound cloud, 500 stumble upon and 500 linkdin share all from thousands of real online users with real interests voting for your site. Very powerful, isn’t it?
So what will it look like on your actual site?
If your website is less than 3 months old, it is normal to think that SEO efforts on your page might not result to instant ranking improvements. SEO efforts take time to bear fruit and it is easy to dismiss the first couple of months after your site’s launch as “testing” time.
You might also have the pre-conceived notion that SEO efforts are expensive. This is not true. Good quality SEO starts with very rich and creative content in your very pages and a site is never too young to have useful and practical content. So the answer to the question above is – YES. You need an SEO strategy even if you are just a startup. In fact, this is your best way to go head to head with your established competitors.
Startups have advantages that are innately absent in larger companies. Startups have the novelty of offering something new and anything new is ALWAYS buzz-worthy. Blogs and press releases are always helpful in drawing attention to new products and rebranded sites.
Startups are also more agile – you go through less approval stages before your content gets published. Use this to your advantage.
What does SEO bring to your site?
First of all, you need to understand what a good SEO strategy can bring to your site. SEO can bring not just increased traffic but also:
- Increased credibility for your brand and website. People trust Google, there’s no doubt about that. So when they see that your site ranks high for Google, they naturally think that your site is trust-worthy.
- Permanent benefits. Unlike ads, SEO efforts have a permanent effect on your ranking. Ads do not benefit you once you pull them out but SEO efforts have a lingering effect on your pages.
- Free advertisement. You essentially get free advertisement from Google when you are ranked in the first page. You don’t need to pay for clicks! People naturally click through your relevant links when you rank high enough.
How to use SEO to enhance existing marketing strategies
Properly-labeled URL’s (and not a long string of gibberish and numbers) help improve product recall when your users share your links on their Facebook and Twitter accounts. If your initial strategy is to make your product known on Facebook, for example, then creating SEO-friendly links increases the likelihood of your pages being remembered, along with its content.
Another common strategy after launching a website is by engaging bloggers to talk about your pages. Having done decent SEO on your pages boosts the credibility of both the blogger and your brand, creating a positive chain reaction resulting to increased traffic and brand-recognition.
You can also try to ride on a more established brand’s SEO efforts by offering your product as an alternative for it. For example, you can brand your homemade cookies as Ms. Field’s-style homemade cookies.
Use startup agility to your advantage
We mentioned earlier that startups have the gift of agility. What does this mean for your website? This means:
- You go through less approval process to have something published. In larger sites, the content goes through an editor and then must get the approval of the supervisor before it gets queued for publishing. In startups, if you think you want to publish it, you just need to proofread it and you can have it published in minutes.
- It is easier to decide which keywords you want to choose for the targeting of your audience. A bigger team means a slower decision-making process.
- Easy editing of your pages. If you yourself are managing the site, then the update just takes a couple of minutes before it is up live on your site.
Next steps as a startup
Now that you realize the value of doing SEO efforts early, these are the next steps that you should get busy with to further work on your SEO:
- Check your Google analytics results (install the code if you haven’t already) so that you can check the behavior of your audience
- Watch out for keywords that people use to get to your site. Leverage on this natural traffic and work those keywords into your pages even more.
- Check out your competitor’s Google Trends hits. Go after these keywords so that you can take a slice off their pie.
There is more to SEO than just creating links and choosing the right keywords. A lot of it involves constant monitoring of stats and results from your site and your toughest competitor. This is a science that is rapidly evolving. Remember that SEO is not based on hunches and assumptions – it is based on actual stats that you can easily monitor with the free tools available like Google Trends and Google Analytics.
Guide for Beginners: Meaningful SEO metrics
One of the most popular SEO tools around is Google Analytics. Upon opening your Google Analytics page, you will see layers and layers of information – from real time site visitors to the trend of returning vs. new visitors to your pages. You can also see which pages are most popular and which ones need more traffic.
It can be very overwhelming – where do you look? Which numbers matter the most? How do I know what these numbers mean? You don’t need formal training to understand these charts but you do need to know which ones are worth studying.
We have chosen three metrics that we feel are the most important, especially for beginners. As a startup company, you want to know if you are showing promise as an emerging brand. You also want to know if your marketing strategies are working and above all, you want to know WHO you are reaching on a day to day basis.
Metric #1: Audience engagement and keyword associations
You can sort your incoming traffic to your site according to the keywords used to land on your pages. Google Analytics tracks the audience engagement by measuring how long they are in a particular page before they click elsewhere. If you cross-reference these two numbers, you will see which group of keywords bring in the most engaged users. This means you can:
- Enhance the visibility of these keywords to bring in further traffic to your site
- Associate other keywords that you want to popularize with the keywords that bring in engaged users
- Identify bounce rates or the rate at which people quickly move on to another site after landing on yours. It is important to try to bring your bounce rate down. A typical goal is to not have a bounce rate higher than 67%.
Check the user engagement numbers by checking the average amount of time a user spends on a particular site. Anything beyond 2-3 minutes is a good sign.
Metric #2: More on Bounce Rate
Your bounce rate (especially if it is more than 67%) tells you where you can improve your site. A user is counted in the bounce rate stats if he or she clicks on the back button or immediately clicks on to another site as soon as he lands on yours. This tells you one thing: your site is not attractive enough for them.
How do you improve your bounce rate? You can:
- Improve the speed of loading of your landing page. If this page takes too long to load, not everyone will have the patience to wait for it to finish loading.
- Improve the design so that it is more attractive to your users. Make sure that they can see how your site can benefit them. You can have multiple landing sites depending on the keywords that you assign to them. Some landing pages can focus on online retail, others can focus on your contact information, for example.
Sometimes, plain pageview numbers are not enough to show if your site is increasingly successful. If you have a very high pageview rate but an equally high bounce rate, this means you are drawing in the traffic but you are NOT retaining your users.
Metric #3: Achieving your Google Analytics goals
Setup an Event goal in your Google Analytics accounts to be able to track your visits that are actually converted into sales. At the end of the day, your site is there to help make you money and you need to know which links results to money. You also need to keep track which links do not result to conversion of sales.
How do you set this up?
- Go to the eCommerce tracking section of Google Analytics, which is located in Admin > Profile > Profile Settings > eCommerce Settings
- Get the additional code for eCommerce tracking from Google and paste it into the page that you want to track.
From there, you should be able to see which pages are converting their traffic into dollars. You can also count the number of conversions, not just the total amount of money earned by the links.
Start by fully understanding these three metrics and from there you can get a good idea as to how your site is performing every day. Do not be scared or overwhelmed. Every successful online entrepreneur started with learning one metrics at a time. If you cannot measure your progress, you cannot measure your success. Much of the legwork is done at the start and once you fully understand it, it is easy to monitor and adjust your site’s strategies accordingly.
If you are a blogger then you would know the importance of blog commenting well. These comments can help a blogger to a great extent. They can give a great boost to the spirit of the blogger and in turn his writing skills.
That’s not all, blog commenting can bring a large amount of traffic along with quality backlinks. This means that being a blogger you need to have great commenting skills. Your comments might put a great impact on the minds of the readers and they may start taking active part in further commenting.
There are some basic rules that every blogger should be aware of. Take a look at these rules for blog commenting:
- It is important to go through the entire post properly. If you want to give such a comment that stands out from the rest of the comments, then it is better instead if just commenting after reading the last post, you go through the entire post as well as comments. You get to learn a lot by reading content written by other bloggers.
- When you are practicing in commenting, and then be sure that you consider the views of others too. It is not just about sharing your own opinions and views. You need to give respects and importance to views of others also. When you are giving an opinion, don’t try to impose it on others.
- Be real. Don’t use a keyword instead of your name. The reason for this is that it does not give a nice impression. Using real name can add an extra value to your comments. Readers will start to recognize you and this will help in building rapport. The use of keywords might also spam your comment so it is better not to use them.
- The comment policies have become much stricter than before. As the number of spammers has being increased, the blog commenting software has become much more efficient. Use of links in the comments can make your comment land into spam. Therefore, do not use links in the fields unless it is necessary.
- Who does not hate spam? If you are a blog commenter then do follow the ethics and don’t post unnecessary comments. Also don’t post any inapt comment.
Engage in the discussions naturally. Also, comment on those blogs that are of the same niche in which you are working. This might help you in bringing traffic.
Many companies know what link building services can do and why they are beneficial to implement, especially when it comes to a new website. With the proper insertion, the services will not only be the link between you and your targeted audience, but it can generate the amount of traffic that will make your website boom.
So, what’s the secret behind proper link building?
Social media. Yes, you’ve heard it right. Link building through social media is one of the simplest ways to reaching the quality audience that you are aiming for. The idea here is simple: if you manage to put the link of your website among the places where potential users “hang around online” you are the most likely beneficiary of some heavy traffic.
Another benefit that comes from using link building services through social media is the fact that anything can go viral, even your link. It’s really simple as people are easily triggered by emotions and if you know how to place your link behind some emotional content, you can easily engage the people that are relevant to your niche.
It’s really something to take into consideration as if you can increase your traffic even with 10% from a specific backlink, your work is not in vain. It can be one of the cheapest ways to promote your website and it can provide you with the best of results.
Another idea on the perspective of link building services is the fact that if you have quality backlinks, your website will get higher rankings on the search engine results. It’s really simple here as well: the higher you are on pages like Google, Yahoo, Bing, the more likely you are to be contacted by the ones that are interested to what you have to say.
Think about the times when you are making a search. When was the last time when you went further than page number 3? It’s more likely that you have never gone that far because you’ve found the information that you were interested in, in the first pages of your search. That’s the reason why you need a high ranking and therefore that’s the reason why backlinks are relevant to this scenario here as well. It’s simple logic and if followed it can create a considerable change in your online reputation.
One last detail that you should mind here is creating backlinks with people that are in your field and are relevant for your targeted audience. That’s where bloggers, video bloggers, journalists and many others come into the picture. The idea here is that if you associate your brand, your name, your website with a person that has daily traffic on his website, you will increase your chances of being seen by the ones that matter. This can be an exchange type of service as you can both promote each other. Supporting someone in your field can be much help if properly handled and taken care of .
To end up things here, link building services are designated for the ones that wish to increase their traffic properly. It’s a job that requires patience, but the results will appear in the long run.
Are you ready to have your website send out through the entire web?
There are so many ways to promote a brand, a company, a firm or even a service, that it’s quite complicated to say which one is the best. Public relations have been around for quite some time and the idea of using press releases in order to promote a brand is not a new one as well.
People haven’t forgotten how useful the media is as it’s a great channel to reaching millions of people if properly influenced. That’s where the idea of using a press release service comes into the picture.
By providing materials to the media about your organization, an event, something huge that is about to happen in your company and so on, you can easily make it through the morning edition if you know how to put the information in. The idea here is to sell yourself without selling yourself. The promotion needs to be subtle and really detail orientated as the presses around the world won’t accept saying your name without being paid.
That’s the secret when it comes to press releases. The services that you are provided with need to be capable of creating such a content that will sell your brand without speaking of it frankly. There are many ways to do it and basically it’s not hard to come up with such a material, but the ones that are in charge of doing it need to know that if the idea of promoting is spotted, it won’t be taken into consideration by the media. That’s something that press release writers are careful with.
Another detail that is relevant to this case here refers to having a relationship with the media. It’s really important to develop a certain type of professional relationship with the ones in the media in order for your materials to be taken seriously. You can have the best press release in the world, if you don’t have a strong contact with the ones that might publish it, everything is in vain. That’s the reason why you are advised to treat the reporters, the interviews and any press representatives respectfully. This doesn’t mean that you should mind all their wishes, but having a reporter as a friend can really be a trump card someday.
One last idea when it comes to great press releases is the fact that they are triple checked when it comes to the quality of information. Imagine transmitting something to the media that has some errors inside. Wouldn’t it be damaging for the image of the company to have such a scenario take place?
Reputation is something that you need to greatly in your company and the media has the power of crushing even the titans in any given niche. The idea here is simple: a professional press release service will know that the information they offer is accurate, reliable and correct.
To conclude, press releases are the best tool when it comes to reaching out to millions of people through the media. If managed properly it can work better than any advertising ways that are available on the market. But, it can backfire if the materials that are sent to the media are not properly written or developed.
We are aiming for a top notch type of service, that will create you the spin of the century!
We all hear about SEO and what it brings to the table when it comes to websites, contents, materials and even social media. But do you really understand what does a proper SEO article writing service do for a website?
First of all, it’s not just writing as it’s all about engaging the reader. Delivering information that has the ability to create a connection with the reader’s experience can really be the thing that does the trick. Using keywords randomly can easily be your downfall when it comes to the reader’s interest.
Yes, SEO has the ability to attract users and make a connection between search engines and the content of a specific website. But that’s where the feature stops working and the rest is up to the quality of the content. Working with a specialized SEO article writing service, you are not only focusing on ways to attracting users to your website, you are aiming to create a connection between you and them.
A fair warning here for the ones that use SEO features just for the sake of it. Users will lose their interest and trust in you if you don’t provide them with a high quality of content when it comes to what they are interested in. If they are not satisfied with that you can provide, then all will be in vain as they won’t return back to your website. Don’t try to play this card when it comes to your users because you might find yourself in a difficult position. Earing back the trust of a lost client can be more difficult than you can imagine. Reputation is one of the thickest aspects of a company as it can shatter in a second and it can take years to build back.
So, learning how to combine creativity and specialized SEO article writing services can really be the best approach to promoting any type of business. It’s not just that, as you need to satisfy another function when it comes to the communication between the two sides: the informational one. Basically, people visit your website in order to be informed of something they are interested in. So, if you provide a high quality material, in a creative manner, you can be certain that the user will be more informed about a specific idea, topic, niche or anything.
One last detail that you should understand is that quality is measured in the accuracy of the information as well. Many services provide you with content that hasn’t been well research or actualized for quite a while. The idea of the SEO article writing services is to bring forth relevant and actual information in your field so that your readers will be up to date when it comes to the things they are interested in.
To summarize all the points from above, a specialized service will deliver a high quality of content in a creative way. It’s basically the simplest way to engage readers into taking a look at your materials and more important receive the message that you want to send. Don’t underestimate the needs of your targeted clients as they are the ones that create the standards and determined the quality of your materials. It’s really all about how you choose to send out your message.
What say you?
Organic search results are listings on search engine results pages of top search engine rankings that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Web traffic which comes from unpaid listing at search engines or directories is commonly known as “organic” traffic. Organic traffic can be generated or increased by including the web site in directories, higher search engines rankings, guides (such as yellow pages and restaurant guides), and award sites. Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.  This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth — not all web traffic is welcome. Web traffic which comes from unpaid listing at search engines or directories is commonly known as “organic” traffic. Organic traffic can be generated or increased by including the web site in directories, search engines, guides (such as yellow pages and restaurant guides), and award sites.
In most cases the best way to increase web traffic is to register it with the major search engines optimization companies. Just registering does not guarantee traffic, as search engines work by “crawling” registered web sites. These crawling programs (crawlers) are also known as “spiders” or “robots”. Crawlers start at the registered home page, and usually follow the hyperlinks it finds, to get to pages inside the web site (internal links). Crawlers start gathering information about those pages and storing it and indexing it in the search engine database. In every case, they index the page URL and the page title. In most cases they also index the web page header (meta tag) and a certain amount of the text of the page. Then, when a search engine user looks for a particular word or phrase, the search engine looks into the database and produces the results, usually sorted by relevance according to the search engine algorithms.
Usually, the top organic result gets most of the clicks from web users. According to recent studies from the AOL search data leak, the first listing gets approximately 42% of clicks, while the number ten listing gets approximately 3% of the total clicks. The differences in web traffic or quality search traffic generated can be staggering depending on how many searches per month your keyword generates. This indicates that it is important to appear in the top results. There are some companies which specialize in search engine marketing. However, it is becoming common for webmasters to get approached by “boiler-room” companies with no real knowledge of how to get results. As opposed to pay-per-click, search engine marketing is usually paid monthly or annually, and most search engine companies cannot promise specific results for what is paid to them.
Because of the huge amount of information available on the web, crawlers might take days, weeks or months to complete review and index all the pages they find. Google, for example, as of the end of 2004 had indexed over eight billion pages. Even having hundreds or thousands of servers working on the spidering of pages, a complete re-indexing takes its time. That is why some pages recently updated in certain web sites are not immediately found when doing searches on search engines.